Google/Laetro - Google Play Store
Recently I worked with the creative agency, LAETRO to develop a large set of prototype design for use in the Google Play Store.
Magic Moments
Super Weekly Rewards is a product interaction component that allows users to win a prize by clicking on a fun visual element. Our task was to ideate and visualize a set of interaction examples for this use case.
For a large platform like the Google Play Store, each interaction requires meticulous attention and its own development process.
To meet this need, we provided the Google Creative Shop with multiple options, assembling a team of top designers, illustrators, and animators to complete the task.
My role was to direct the team's creative output and establish scalable processes, providing the client with a path for rapid development of a wide range of options for internal stakeholders.
Scalable Processes
Management consulting is one of the services I offer. Specifically, rapid scaling for creative operations. I’ve spent decades building high-performing creative teams. In-depth hands-on knowledge of most creative deliverables gives me the tools I need to move mountains of assets.
tl;dr I use a big ol’ spreadsheet.
The Team - Laetro
Executive Creative Director - Nick Walsh
Creative Director - Arlan Smith
Senior AD - Michael Elkeslassy
Animator/Illustrator - Giedre Elliott
Illustrator - Dean Jones
Team Lead - Fernando Valverde
Animator - Heather Crank
Animator - Jesse Goldman
The Team - Google
Matthew Hollister
Lindsay Irving
Sample Flows
Animations
Prize Reveals
