Design Services
Bringing Brands to Life Through Strategy, Creativity, and Innovation
With over two decades of hands-on design experience, I create compelling solutions that drive business growth. From brand identity to high-impact marketing and motion graphics, I blend strategy and storytelling to create work that resonates with customers to drive measurable business results.
Brand Design
I create cohesive brand identities that enhance business results.
High-level brand design has been part of my practice since I began my career. From logo development to multi-channel brand implementation, I can lead your organization through this often challenging process.
Marketing Design
Driving customer acquisition and engagement through high-performing marketing creative.
Expertise across digital (SEO/SEM, social, display, landing pages), print, OOH, events, and experiential marketing.
Led customer acquisition creative at BOLD, Inc., utilizing full-funnel strategies to optimize conversion.
Experience in growth marketing, retention, and performance-driven creative for global brands.
Collaborates with cross-functional teams to deliver data-driven creative solutions that scale.
Visual Design
A hands-on approach to motion graphics, video editorial, and visual storytelling.
Began career in motion graphics and post-production before transitioning into broader creative leadership.
Built a multi-disciplinary creative team at Crunchyroll, producing high-impact marketing and brand assets.
Award-winning designer with expertise in video, animation, and visual effects.
Generative AI influencer, leveraging cutting-edge AI tools for image and video generation.
Don’t be a stranger!
Drop me a line. Let’s work together.
arlansmith@gmail.com
718-809-6438
Located in sunny Walnut Creek, California