Résumé

Arlan Smith

CREATIVE DIRECTOR | BRAND STRATEGIST | GENERATIVE AI EXPERT

Professional Summary

Award-winning Creative Director with 10+ years driving brand growth and customer acquisition for Fortune 500 companies and high-growth startups. Proven track record scaling creative operations while delivering 200%+ subscriber growth and managing $M+ marketing budgets. Recognized Generative AI thought leader with 15K+ social media following, specializing in integrated brand strategies across digital, traditional, and emerging platforms.

Core Competencies

Creative Leadership: Brand Development | Marketing Strategy | Team Building & Scaling | Creative Operations
Digital Expertise: UI/UX Design | Motion Graphics | Video Production | Social Media Strategy
Growth Marketing: Customer Acquisition | Performance Marketing | SEO/SEM | Campaign Optimization
Emerging Tech: Generative AI Implementation | Creative Technology Integration | Digital Innovation
Industries: SaaS | Entertainment | Media | Tech | B2B | Consumer Brands

Professional Experience

Creative Director - Freelance | San Francisco, CA
2021 - Current

Delivered strategic creative solutions for Fortune 500 clients, including Google, Meta, Boeing, and Albertsons
Built Generative AI thought leadership with 20K+ social media followers, establishing industry expertise
Executed integrated campaigns across media, entertainment, tech, gaming, and B2B verticals, exceeding performance benchmarks

Creative Director, Acquisition Marketing | BOLD, Inc. | San Francisco, CA
2019-2021

Led customer acquisition strategies for a leading SaaS platform, optimizing conversion funnels across all marketing channels
Managed integrated campaigns spanning SEO, SEM, performance, social, and traditional media
Developed data-driven approaches that improved acquisition efficiency and reduced customer acquisition costs

Director of Creative Services | Crunchyroll | San Francisco, CA
2015-2019

Achieved 200%+ platform growth, scaling from 600K to 2M paid subscribers and 15M to 30M installed users
Built and managed a 15-person integrated creative team across design, video, motion graphics, and brand marketing
Led all creative initiatives for the world's leading anime streaming platform, ensuring brand consistency across products
Executed high-impact marketing campaigns for content launches and subscriber acquisition

Senior Design Director | Tribune Media - WGN America | New York, NY
2013-2015

Directed brand and marketing design for Tribune Media's flagship cable network
Led marketing creative for original series "Salem" and "Manhattan," contributing to successful launches
Managed senior design team while implementing workflow improvements that increased efficiency by 30%

Education

The School of the Art Institute of Chicago
BFA - Major - Time Arts
(Film, Video, Sound, CG)

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