Hands-on creative solutions for emerging & established brands.
Updates!
It’s been a super busy year. I managed a large production project for Google, won some awards, made a bunch of corporate videos (hmu for the password), spent a few months working on the baseball, and even got featured in an article.
Case Studies
Motion Graphics Demo Reel
Introducing my art project, Serpenti Caldi. I'm using Generative AI and other tools to research new creative techniques and make cool stuff. Stay tuned for updates! Like and follow me on the Insta.
I offer a wide array of services tailored to your needs.
Hands-on graphic design • brand design • marketing design • motion design • video assets • print assets • digital assets • web design, and UX.
Who?
I am a Senior Creative Executive specializing in brand and marketing strategy for technology, gaming, media, and entertainment companies.
I make stuff.
I have expertise across all marketing channels, including digital (social media, display, landing pages, front-end, SEO/SEM), video, print, OOH, events, and experiential marketing. I collaborate with stakeholders to create optimized creative solutions and coordinate efforts with internal teams, external contractors, and agencies.
I build high-performing creative teams.
As a skilled creative team manager, I excel at hiring, mentoring, staff development, goal-setting, and scheduling. I'm passionate about diversity hiring and believe it's a crucial aspect of effective management.
Articles
From time to time I publish articles. These days I write a lot about generative AI, but I also write about tech, entertainment, and media.
Don’t be a stranger!
Drop me a line. Let’s work together.
arlansmith@gmail.com
718-809-6438
Located in sunny Walnut Creek, California